Hi, I'm Cathleen.
Product Manager | Product Owner
Product Owner with a background in Data Science & AI. Managed and delivered 20+ enterprise IoT dashboard projects, bridging the gap between non-technical client needs and complex technical execution. Passionate about owning product delivery, from concept and precise specification to QA and documentation.
01. About Me
I bridge the gap between complex technical execution and non-technical business needs. With a strong foundation in Data Science & AI, I transitioned into product management where I thrive on taking full ownership of product delivery.
Beyond just managing timelines, I dive deep into system architectures, conduct thorough QA, and write comprehensive technical documentation to ensure products don't just ship—they succeed flawlessly.
Education
End-to-end documentation from concept to delivery.
My Strategic Approach
Bridging technical complexity with high-ownership delivery. My methodology ensures that products don't just ship—they thrive through calculated lifecycle management.
Agile Transformation & OKRs
Spearheaded the transition from waterfall to agile methodologies, establishing OKR frameworks that improved team velocity by 40% and aligned engineering outputs directly with business objectives.
User-Centric Story Mapping
Conducted deep user research and translated findings into actionable user story maps, ensuring that development efforts were always prioritized around maximum customer value and retention.
Cross-Functional Collaboration
Acted as the central nexus between engineering, design, and marketing to launch 3 major features ahead of schedule by actively managing stakeholders and eliminating operational silos.
03. Featured Case Study
Resolving a Critical Enterprise Network Crisis
The Challenge
A high-priority network incident occurred at a major state-owned utility client, resulting in hundreds of IoT gateways falling offline simultaneously. The incident threatened the entire water monitoring infrastructure and caused significant client concern as initial investigations failed to pinpoint the root cause.
Strategic Execution
“Taking full ownership, I led the root cause analysis by manually tracing the data flow end-to-end across the gateway, transport, and CMS layers.”
I bypassed the unproductive blame cycle between teams and identified a server-level packet drop issue as the true failure point. I translated this technical finding into a clear impact report for stakeholders and coordinated a focused resolution between network engineers and the client's technical team.
Measured Impact
Fully stabilized the network within the SLA window. My direct intervention prevented a prolonged crisis and demonstrated the kind of technical leadership that secured a long-term trust relationship with one of our largest enterprise clients.
Technical Environment
- Network Data Flow Tracing
- UDP 1700 / MQTT Protocol
- Kernel Packet Analysis
- Multi-Team Incident Response
02. Professional Experience
Product Owner
PT. IoT Kreasi Indonesia
- Managed a high-pressure portfolio of 20+ concurrent IoT dashboard projects across enterprise, government, and public sector clients, handling both active development and ongoing maintenance.
- Acted as the sole technical lead for an entire IoT division, serving as the single point of contact for all client communications, requirement gathering, and expectation management.
- Translated complex business requirements into precise product specifications, user stories, and acceptance criteria.
- Proactively identified project risks and led cross-functional coordination between clients, internal engineering, network ops, and upper management.
- Led root cause analysis for a critical enterprise network incident involving hundreds of IoT gateways offline, identifying a server-level packet drop issue and coordinating a full resolution within the SLA window.
- Performed extensive manual QA testing and cultivated a quality-first mindset across the team, consistently preventing defects from reaching production.
- Authored 3 comprehensive technical manuals (BRD, SRS, User Guides) for a large industrial IoT platform simultaneously while carrying a full PM/PO workload over a 3-month period.
- Built an internal Documentation Automation Tool to eliminate manual report generation, significantly increasing team efficiency and reclaiming engineering hours.
- Executed independent performance testing using K6 and Locust, stress-testing APIs and delivering professional performance reports ahead of client deployments.
Web Developer Intern
Perfect Barbershop
Freelance UI/UX Designer
Self-Employed
03. Product Deliverables
Enterprise Network Incident Resolution
Coordinated cross-functional teams to resolve a high-priority network incident for a state-owned enterprise client. Prevented prolonged service disruption, maintained client trust, and ensured SLA compliance during a high-stakes situation.
- Root Cause Analysis
- Network Monitoring
- Crisis Management
Restored full network stability across all affected gateways within the agreed SLA window.
Industry Association Digital Transformation
Defined a clear product vision and go-to-market strategy for a full digital platform revamp. Delivered a comprehensive 5-part proposal that aligned stakeholders on business objectives and positioned the brand competitively within its sector.
- Product Strategy
- UI/UX Analysis
- Benchmarking
Achieved full stakeholder approval on a 5-part strategic transformation roadmap.
Internal Documentation Automation
Increased team velocity and reduced operational bottlenecks by automating a previously manual reporting process. Freed up significant engineering hours, allowing the team to focus on core product features.
- Python
- Automation
- Workflow Optimization
Reduced report generation time by over 80%, reclaiming substantial engineering hours each month.
Industrial Estate IoT Dashboard
Successfully delivered an enterprise IoT dashboard on schedule for a major industrial estate client. Managed client expectations as the sole technical point of contact, ensuring all business requirements were met without scope creep.
- Technical Writing
- K6/Locust
- API Analysis
Zero scope creep and 100% on-time delivery of all technical documentation and the core dashboard.